extra sensory perception | research for marketing | T: 01903 753697 l brooklands house, marlborough road, lancing, west sussex, bn15 8af, uk | market research
ESP are the research for marketing consultancy that specialises in providing useful, practical insights that aid under pressure marketing professionals to deliver increased results on restricted budgets. If you need to:
improve the results from advertising or direct mail campaigns;
increase your retention of programme members and sign-ups;
save time and money by researching creative development;
gain an increased understanding of particular audiences and an objective method of evaluating marketing communications
then ESP provide robust, measurable research for marketing based solutions that are actionable and effective.
Applied Marketing Research – The ESP Advantage
It is a fundamental principal of behavioural psychology that all behaviour derives from our attitudes, beliefs and values. When we were Marketing Practitioners over ten years ago we began to train in Behavioural Therapy for two reasons; first, because we were interested in applying psychology to marketing and second, because we were struck by the practical inadequacies of the psychographic and psychometric ‘insight systems’ being developed – we were, and still are, very results oriented.
With existing reservations about the practical value of conventional market research it additionally seemed that fundamentals of behavioural psychology; from Maslow’s Hierarchy of Needs to Schwartz’s Circumplex were being introduced to marketing without clear ideas on how valid theory would be adapted to provide practical objective support.
Working as we were with marketers and fundraisers, the key for ESP was applying the power of understanding an audience’s attitudes, beliefs and values in a way that measurably increases marketing effectiveness.
When you think about how marketing decisions are usually made to encourage positive audience behaviour, they tend to be based on some combination of individual judgements, interpretations of conventional market research and previous experience or results where they are measurable and valid.
Now, what if specific audience values, beliefs and behaviours could be measured objectively into a clear guide of how to frame exactly What to Say and How to Say it – in order to engage, persuade and motivate?
What if this quantified research and analysis of audience psychographics and psychometrics could enable you to replicate the most relevant beliefs, values and motivations of that audience and avoid the characteristics of the least relevant?
When you use the ESP research for marketing system, the in-depth interviewing technique, adapted from behavioural therapy, produces a quantified model of the supporter values, and motivational hierarchy as well as their structural preferences for communicating those motivators. The outputs that clearly articulate those essential characteristics provide a robust objective marketing planning and briefing tool.
In addition, to apply this to advertising or marketing you are provided a robust model for any form of interaction or communication with that audience so you can directly compare how it is delivering against known values, motivational, linguistic and structural preferences. This objective model guides and inspires the development of more responsive communications.
Above all, our research for marketing model is designed to deliver results.
extra sensory perception | market research | T: 01903 753697 | brooklands house, marlborough road, lancing, west sussex, bn15 8af, uk | research for marketing
It's a fundamental principal of behavioural psychology that all our behaviour and motivation derives from our attitudes, beliefs and values. However these drivers are largely 'unconscious' and cannot be obtained or defined using traditional market insight methods
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