Communication Analysis

How often has someone drawn your attention to a piece of advertising and asked you what you think of it? It happens all the time, right? When we are marketing, sales or advertising professionals, it is usually assumed that we will have an intelligent opinion. If we are being asked in a professional capacity about marketing communications we are involved with, we might have subjective opinions, but we might also be expected to have objective, incisive, clinical insights.

But how do we do that? We may know from experience or testing what works and what doesn't. We may have an insight into our audience's likes and dislikes. But when it comes to an untested collection of words and images that a creative process has produced, how, other than actually testing them, do we judge if they are the best they can be? And how they could be improved?

With ESP, you can access a systematic analysis of your communications; identifying and measuring the hypnosis, subliminal messages and other psychological persuasion techniques hidden within their visual and linguistic structures. This unique process has been developed by ESP (Extra Sensory Perception Ltd) based on their combined experience in the clinical use of language and images (Bioaesthetics) and in marketing.

In effect, ESP can give you, quickly and easily, an incisive and clinical insight into any piece of communication. Not only that, the process reveals opportunities for improving its effectiveness. This means that feedback into the creative process is elevated from a subjective opinion to an objective analysis of what is already good about it and what enhancements might be considered.