ESP’s customer modelling is a research process based on their unique combination of experience in the clinical identification of people's motivational strategies and in marketing. This unique process interviews samples of people about specific behaviours, and processes their language to identify and quantify their motivational hierarchy and structural preferences.
 
The charts and other outputs generated are ideal as planning and briefing tools. In addition, they provide a process for objectively assessing how communications are delivering key messages and identifying ways to enhance that delivery and rapport with the audience..

Where you have interactions online, you can identify the motivational hierarchies and personality preferences of large volumes of individuals using ESP's innovative software. This is a low cost way to track audience motivators over time and in larger numbers. Also, with this software, individuals can be offered automated personal personality profiles either from a website or email link, and will in turn provide you with key information on how best to communicate with them on any subject or for any purpose.