CASE STUDY
Motivation and Attitude Profiling is a research process developed by ESP (Extra Sensory Perception Ltd) based on their experience in the clinical identification of people's motivational strategies and in marketing. This unique process interviews samples of people about specific behaviours and processes their language to identify and quantify their motivational hierarchy and strucural preferences.
The charts and other outputs are ideal as planning and briefing tools. They also provide an additional process for objectively assessing how communications are delivering key messages and identifying ways to enhance that delivery.
For interactions online, you can identify the motivational hierarchies and personality preferences of large volumes of individuals using ESP's innovative software. MAP Online is a low cost way to track audience motivators over time and in larger numbers. With Personaliteye™, individuals can be offered automated personal personality profiles either from a website or email link, and will in turn provide you with key information on how best to communicate with them on any subject or for any purpose.
These systems enable the ongoing tracking of overall audiences and the delivery of perfectly attuned messages to individuals or clusters of individuals. MAP has been successfully applied to TV advertising, Press, outdoor media, digital media, direct mail, sales presentations, collaterals and telemarketing. Where it's been possible to measure, they have always produced improvements, quite dramatic in many cases,
