Consumer Research
When we think about the effectiveness of communications it is important to understand the intended audience. One of the issues with standard research is that it is not designed to identify and analyse the messaging priorities or hypnotic persuasion preferences of particular audiences. And it does not provide a direct process for helping communications match those preferences.
Where that matching is achieved, we have rapport with an audience, something that is fundamental to hypno-therapy and other clinical applications. When we have rapport, the audience is more likely to accept our suggestions.
ESP (Extra Sensory Perception Ltd) have developed a customer modelling process that is based on their unique combination of experience in the clinical identification of people's motivational strategies and in marketing. This unique process interviews samples of people about specific behaviours, and processes their language to identify and quantify their motivational hierarchy and structural preferences.
The charts and other outputs generated are ideal as planning and briefing tools. In addition, they provide a process for objectively assessing how communications are delivering key messages and identifying ways to enhance that delivery and rapport with the audience..
Where you have interactions online, you can identify the motivational hierarchies and personality preferences of large volumes of individuals using ESP's innovative software. This is a low cost way to track audience motivators over time and in larger numbers. Also, with this software, individuals can be offered automated personal personality profiles either from a website or email link, and will in turn provide you with key information on how best to communicate with them on any subject or for any purpose.
These systems enable the ongoing tracking of overall audiences and the delivery of perfectly attuned messages to individuals or clusters of individuals. The process has been successfully applied to TV advertising, press, outdoor media, digital media, direct mail, sales presentations, collaterals and telemarketing. Where it's been possible to measure, they have always produced improvements, quite dramatic in many cases.
