For many years, clinicians have been developing and refining successful techniques for understanding and influencing how people think and behave. Essentially, this is exactly what Branding, marketing and sales are about. So, it makes sense to selectively apply and re-purpose those successful techniques into our business dealings.

Communications with our customers, colleagues and influencers can be a significant ratio of our expenditure and is frequently the most noticed aspect of all our work. ESP systems provide a new, scientific way to evaluate your communications and to help you identify ways of making them more effective, more engaging and more motivating for their audiences.

Customer Research is, for some businesses, central to their marketing operation. For others, standard research is considered too expensive, too slow and above all, of insufficient practical value. In a unique system, adapted from clinical practices, ESP techniques elicit information from customers at a more meaningful level. When processed through linguistic analysis they provide you with profiles of customer motivators and preferences that you can directly apply to the practicalities of thinking, planning, targeting and developing your marketing communications.