WILL YOU CHOOSE DELTA PICK DELTA OR WILL YOU CHOOSE
Do subliminal messages affect our choice of brands, products and services? Having watched the movie clip do you feel thirsty, or have a desire for popcorn? No, probably not because this test of subliminal messaging and its effect on consumer attitudes, choices and behaviours was never about Popcorn or Coke.
You can see that there are two words on the screen Theta and Delta. The subliminal test is really about influencing the choice of these two words Delta and Theta. Imagine that they represent different brands, now one of them will connect with you more than the other. Pick the brand that feels right or just go with your instincts and choose one of the words as your favourite.
Why choose the words delta and theta? Visually and linguistically they are very similar; linguistically both use five letters, three of which are the same; visually both have three ascending characters and two 'x height' characters. Additionally both words end with the same two characters, these similarities help to eliminate any variation of choice caused by the words themselves, so any variation in choice is more likely to be caused by the viewers' exposure to the subliminal messages.
You can see that there are two words on the screen Theta and Delta. The subliminal test is really about influencing the choice of these two words Delta and Theta. Imagine that they represent different brands, now one of them will connect with you more than the other. Pick the brand that feels right or just go with your instincts and choose one of the words as your favourite.
Why choose the words delta and theta? Visually and linguistically they are very similar; linguistically both use five letters, three of which are the same; visually both have three ascending characters and two 'x height' characters. Additionally both words end with the same two characters, these similarities help to eliminate any variation of choice caused by the words themselves, so any variation in choice is more likely to be caused by the viewers' exposure to the subliminal messages.
THETA? HOW WERE YOU INFLUENCED BY THE SUBLIMINAL MESSAGES?
