Extra Sensory Perception’s corporate client list includes 3M, Avis, Alliance & Leicester, BMW, BT, Lloyds TSB, Sainsbury’s Bank, Sega, Reader's Digest, Tesco and Which? In 2003 Extra Sensory Perception were judged to be worthy of the prestigious 'Dynamic Business Award' by Sussex Enterprise.
To promote the concepts of ‘Brand Psychology’, ‘Hypnosis in Advertising’ and ‘Subliminal Messages” ESP have appeared on:
Sky News - Between October 2003 and 2005 Jim was their body Language Expert.
BBC Radio 4, PM Programme - providing linguistic analysis during the Hutton Inquiry.
Southern Counties Radio - explaining the psychology of the happiest places in England and what makes people happy?
Radio Belfast - as a behavioural experts during the Iraq War.
In addition, ESP have contributed articles and opinions to a number of national and regional publications including Cosmopolitan, Financial Times, Real, Spirit and Destiny, The Daily Mirror, The Evening Argus, The London Magazine and Woman’s Own
Jim Brackin has been involved in marketing for 30 years. He trained in advertising as an Art Director and became the UK’s youngest Creative Director at the age of 24. For 10 years, Jim was a committee member of the Direct Marketing Association (DMA) Creative Council (Chairman 1995-97) and a member of the DMA Awards Committee.
During that time he was a regular judge for the Direct Marketing Association (UK) and Direct Marketing Association (USA) and Capels Awards. Jim has won no fewer than 60 major international awards for creativity, strategy and effectiveness
To understand more about how psychology and advertising interact, he studied behavioural psychology and qualified as a Hypnotherapist (American Board of Hypnotherapy ABH), a Master Practitioner of Neuro Linguistic Programming (Association of Neuro Linguistic Programming NLP, American Board of Neuro Linguistic Programming ABNLP) and a Master Practitioner of Time Line Therapy (Time Line Therapy Association TLTA). Jim is and a Fellow of the Institute of Direct Marketing (IDM), an associate member of the British Psychological Association (BPA) and the Market Research Society (MRS).
Glyn Parry’s career includes senior agency and client-side experience. Starting at Corgi-Bantam books in the late seventies, Glyn was pitched straight into everything from writing copy to managing print and production and organising pink lunches for Dame Barbara Cartland.
However, it was subsequently at Ogilvy & Mather Direct in London that he worked on a number of successful and award winning direct marketing campaigns for major brands including Ford and Save the Children.
As Advertising and Direct Marketing Manager at Xerox, Glyn was responsible for TV and press advertising but was also instrumental in developing the company’s use of database marketing and telemarketing. Returning to agency life at Amherst in the mid-nineties Glyn was a judge for the Direct Marketing Association.
Having been on both sides of the (sometimes traumatic) process involved in briefing, planning, developing and signing-off campaigns, Glyn was fascinated by the relevance and potential value of Jim Brackin’s early work into how psychology and advertising interact and began to also train in clinical applications. Glyn is a qualified Hypnotherapist, a Master Practitioner of Neuro Linguistic Programming and a Master Practitioner of Time Line Therapy.
In 2001, Jim and Glyn formed Extra Sensory Perception Ltd (ESP) as an independent consultancy, recognising the relevance of applied psychology to Brand marketing and communications. This unique combination of experience and skills in practical marketing applications and in clinical psychology techniques enable ESP to help their corporate clients augment their existing insights and skills and improve the effectiveness of their interactions with customers.