

Books for children
Whatever we personally might think about wizards, elves and talking polar bears as literary subject matter, books such as the Harry Potter series, The Lord of the Rings and the His Dark Materials trilogies have been phenomenally successful at attracting purchasers, holding the attention of readers over long texts and making deep, long-lasting impressions on those readers.
In this illustration of ESP linguistic analysis, text from the books of each of the featured authors, JK Rowling, Phillip Pullman, JRR Tolkien, Frank Herbert, AA Milne and Beatrix Potter have been analysed using ESP's bespoke software programme that identifies and scores defined language patterns and vocabularies. Some of the results are quite surprising.
