Buy obey consume esp
hypnotic applications in business buy
the most hypnotic lists obey
Hypnosis in advertising consume
subliminal influence sleep
Pepsi and Coke social responsibility statements
THE USE OF BEHAVIOURAL PSYCHOLOGY HYPNOSIS NLP AND SUBLIMINAL MESSAGES IN COMMUNICATION
Ford v Audi vision mission values
Hypnosis in advertising

Brands exert a powerful influence over our lives. Some just seem to 'fit' with our own values, attitudes and beliefs whilst others we instinctively shy away from. Is it possible that part of the brand experience are the subliminal structures that carry the core messages? In this demonstration we have analysed core elements of a brand's positioning; Social Responsibility; Vision, Mission and Values; and Corporate Mission Statements to discover the part they play in brand positioning.

We might take out understanding from what is stated, but at a subliminal level, we also take out a reading of the brand based not on what they said, but how they said it.

In this illustration of ESP Creative Science, text from several websites is transcribed into a bespoke software programme that identifies and scores defined language patterns and vocabularies.

British Airways verses Virgin's mission statement