Churchill vs Hitler

In this illustration of ESP linguistic analysis, text from two speeches have been transcribed into the bespoke software programme that identifies and scores defined language patterns and vocabularies. One speech was made by Sir Winston Churchill and one by Adolf Hitler.

As you may see from the chart above, the software has identified and scored language patterns and vocabularies that we know from extensive research correlate with key aspects of gaining rapport, engaging with, persuading  and motivating an audience.

In these results, Churchill was very good at using language likely to persuade and motivate people to take action. However, an important precursor to this is the extent to which rapport with the audience has been established. And the extent to which language constructions have been used that we know from clinical trials are better at activating a listener’s neurology.

From these results, ESP would have predicted that the Churchill speech would also engender more engagement and motivation, suggesting that of the two Churchill was the better speaker.