Clinton vs Obama

In this illustration of ESP linguistic analysis, text from two speeches on the same subject; Healthcare, have been transcribed into a bespoke software programme that identifies and scores defined language patterns and vocabularies. One speech was made by Barack Obama and one by Hilary Clinton.

As you may see from the chart above, the software has identified and scored language patterns and vocabularies that we know from extensive research correlate with key aspects of gaining rapport, engaging with, persuading  and motivating an audience.

In these results, Mrs Clinton and Mr Obama are both very good at using language likely to persuade and motivate people to take action. However, an important precursor to this is the extent to which rapport with the audience has been established. And the extent to which language constructions have been used that we know from clinical trials are better at activating a listener’s neurology.

From these results, ESP would have predicted that the Obama speech would engender more engagement and motivation of “swing” voters than the Clinton speech. Subsequent polls seem to validate this prediction.