principles of research
jim brackin | glyn parry | principles | awards | membership | resource directory
ESP's six core principles of benchmarketing apply to and guide every project we undertake. They are:
1. Benchmarking of audience and communications should have a clear purpose and application
2. Benchmarketing outputs should provide clear and immediate actionable direction to those who need to use it
3. Benchmarketing applications should be measurable
4. Benchmarketing should be centred on actual behaviour rather than artificial situations
5. Benchmarketing is best served by objectivity, structure and consistency
6. Benchmarketing should be value for money and provide a positive ROI
extra sensory perception | research for marketing | T: 01903 753697 | brooklands house, marlborough road, lancing, west sussex, bn15 8af | principles of research
