about benchmarketing
Our approach is based on providing marketing that uses quantitive analysis to better engage with its audiences.
Unlike conventional benchmarking, ESP’s analysis samples audiences exhibiting specific behaviours. Typically conducted over the phone or online, interviews are a perfect balance of intimacy and dissociation that uses a technique adapted from clinical practice.
The language and linguistic structures used during the interview are analysed using ESP's benchmarking software to identify their true motivations, beliefs and personality preferences.
These insights can then translated into specific actions which can be measured for their effectiveness.
extra sensory perception l research for marketing l T: 01903 753697 l brooklands house, marlborough road, lancing, west sussex, bn15 8af | research for marketing
