Home l Overview I Why it works I How it works: Audience Insights I How it works: Communications l Demonstration
Rapport Training l Client List l Contact Us l Client Login l Case Studies l Research Offer
You know we all have something we need to know
It may be the campaign that worked so well – what was that ‘magic element’ that we haven’t managed to replicate?
It may be the campaign that sank without trace – don’t think about the time, expertise and resource invested in it; can we just hope it doesn’t happen again?
It may be the campaign that has performed and evolved really well over time – why has it just stopped working?
Why? And where are the tools and systems to help us answer these questions?
There are new marketing tools of course; online questionnaires, data profiling, novel market research methods; you name it.
But if they segment our audiences, where are the systems that will help us decide the most effective propositions for these people?
And if market research reveals ‘interesting’ nuances of attitude and behaviour, what methodology is going to ensure we address them all in our copy and visuals?
And, as if all that isn’t difficult enough, why is sign-off so painful sometimes?Why are some colleagues so convinced that their own subjective opinions should take precedence?
Now, here are the ESP systems to help you answer those questions, assist your marketing improvements and help you further increase your productivity and the effectiveness of what you do.
"Psychographic
approaches to
marketing have
increased
response rates
by up to 40%
Psychographics
can be used to predict consumer
buying behaviour."
Consumer Psychometrics Conference, July 2004
What do you really need to know?
