great ormond street case study
buav l great ormond street l thomas sanderson
Great Ormond Street Hospital Children's Charity face-to-face fundraising analysis key points
Donor interviews revealed that different retention behaviours correlated with patterns of motivations and personality profile irrespective of factors such as age
Analysis identified answers to three questions that identified with donors who were most like traditional supporters, those with motivations and preferences associated with face to face loyalty. Also identified were motivations of those with a propensity to cancel
Conversion rates in the initial sign up process showed a measurable increase when the new materials were introduced
Retention levels have increased by 11%. This represents a significant uplift in profitability for the campaign
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