communication analysis
Why do some marketing communications work so well?
How do you replicate them?
Why do some disappoint?
How do you improve on them?
Where do you start in developing new campaigns?
How do you assess the validity of new creative?
ESP analysis can measure and explain the structural reasons for communications performance and guide creative improvements. When combined with ESP audience research it gives you a direct and quantifiable way to apply audience insights to creative development for optimum effectiveness.
extra sensory perception l research for marketing l T: 01903 753697 l brooklands house, marlborough road, lancing, west sussex, bn15 8af | research for marketing