Every successful marketing professional is looking for ways to make their campaigns more responsive.

All marketers analyse post-campaign results, but increasingly pre-campaign analysis provides a
competitive edge. That is why one most practical areas of application for the ESP Rapport Model
is to measure the engaging, persuasive and motivating structures contained within advertising,
messages. The software can measure all types of advertising messages, including Television,
Radio, Press, Direct Mail, Ambient, Telephone and Face-to-Face, so campaigns and executions
from different media – even competitors - can be directly compared and evaluated.

The resulting analysis provides a reliable, empirical, objective platform on which you and other
stakeholders can form opinions. Overlay this data with your own knowledge and experience and
you’ll have a powerful marketing tool at your disposal. You’ll be better equipped to more accurately
predict a campaign’s potential to engage, persuade and motivate. If you are in direct marketing,
then potential response rates can be predicted with a higher degree of accuracy, reducing the
uncertainty and expense of unsuccessful tests.

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