












In 2001, Jim and Glyn formed Extra Sensory Perception
Ltd (ESP) as an independent consultancy, recognising
the relevance of applied psychology to Brand marketing
and communications.













Glyn Parry’s career includes senior agency and
client-side experience. Starting at Corgi-Bantam
books in the late seventies, Glyn was pitched
straight into everything from writing copy to
managing print and production and organising
pink lunches for Dame Barbara Cartland.
However, it was subsequently at Ogilvy & Mather
Direct in London that he worked on a number of
successful and award winning direct marketing
campaigns for major brands including Ford and
Save the Children.
As Advertising and Direct Marketing Manager at
Xerox, Glyn was responsible for TV and press
advertising but was also instrumental in
developing the company’s use of database
marketing and telemarketing. Returning to agency
life at Amherst in the mid-nineties Glyn was a
judge for the Direct Marketing Association.
Having been on both sides of the (sometimes
traumatic) process involved in briefing, planning,
developing and signing-off campaigns, Glyn was
fascinated by the relevance and potential value
of Jim Brackin’s early work into how psychology
and advertising interact and began to also train
in clinical applications. Glyn is a qualified
Hypnotherapist, a Master Practitioner of Neuro
Linguistic Programming and a Master
Practitioner of Time Line Therapy.
Jim Brackin has been involved in marketing for
30 years. He trained in advertising as an Art
Director and became the UK's youngest Creative
Director at the age of 24. For 10 years, Jim was a
committee member of the Direct Marketing
Association (DMA) Creative Council (Chairman
1995-97) and a member of the DMA Awards
Committee.
During that time he was a regular judge for the
Direct Marketing Association (UK) and Direct
Marketing Association (USA) and Capels Awards.
Jim has won no fewer than 60 major international
awards for creativity, strategy and effectiveness
To understand more about how psychology and
advertising interact, he studied behavioural
psychology and qualified as a Hypnotherapist
(American Board of Hypnotherapy ABH), a Master
Practitioner of Neuro Linguistic Programming
(Association of Neuro Linguistic Programming
NLP, American Board of Neuro Linguistic
Programming ABNLP) and a Master Practitioner
of Time Line Therapy (Time Line Therapy
Association TLTA). Jim is a Fellow of the
Institute of Direct Marketing (IDM), an associate
member of the British Psychological Association
(BPA) and the Market Research Society (MRS).
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