research for marketing

fundraising

audience research l membership development l communication analysis l training l personality profiling l fundraising

Fundraising has been a very successful area of application for ESP; perhaps because Fundraisers have always focused on accountability and measuring the effectiveness of their communications; perhaps because Fundraisers instinctively recognise the importance of relating to the motivations of their donors.

For specific applications click on the links below

Face to Face

Case Studies

Predicting lasped/loyalty

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