EXTRA SENSORY PERCEPTION is a consultancy with a process that helps people improve the way they communicate and engage with customers. We are dedicated to understanding and sharing the science, practice and psychology of persuasion. Showing how behavioural psychology, neuro linguistic programming, subliminal messaging and hypnosis permeate every form of communication. In business, the use of psychological persuasion techniques are often the difference between success and failure, profit and loss, awareness and obscurity.
Scratch beneath the surface of your favourite Brands, Products, People, Books, Soap Operas, T.V. advertisements and Music and you'll discover one or more of these persuasion techniques. The psychology of persuasion has a powerful, yet largely unrecognised influence on our behaviour. If you have ever bought something on impulse it's likely that your choice was affected by one or more of these persuasive prompts.
In the 1988 movie 'They Live', director and writer John Carpenter portrayed a nightmarish world where alien invaders secretly controlled and exploited human beings with subliminal messages such as 'BUY', 'OBEY' and 'CONSUME' on every newspaper, billboard and advertisement. As one of the characters explains; “They influence our decisions without us knowing it. They numb our senses without us feeling it. They control our lives without us realising it”.
Of course, John Carpenter was absolutely right. This is science fact, not science fiction. Almost all communications contain hidden messages, some of them very powerful. You just need to know where and how to look.
If you are a consumer, this raises the question "Shouldn't you be more aware of the hidden persuader that influences your choices?"
If you are an advertiser, it raises several questions; are there persuasion techniques in my communications? Are they planned or accidental? Are they the best they could be?
Perhaps Buy Obey Consume can provide some of the answers.
