membership development
audience research l membership development l communication analysis l training l personality profiling l fundraising
Investing large budgets on the recruitment of new members or supporters naturally demands maximum possible retention.
The profitability of membership often balances on a relatively small number of member behaviours, expectations and beliefs. Significant reductions in attrition can be achieved when you not only recognise precisely the reasons people go, but also know how and when to intervene to make a cost effective difference. Our systems have achieved increased retention in a number of membership situations.
The power and efficiency of a one-stop solution. By joining together into one process analysis, marketing strategy and implementation the ESP approach can help you identify in your audience the most important attrition factors, design programmes that deliver the most effective interventions and test them to produce maximum profitability. This includes piloting and running telephone contact programmes through our own facility; with increased member retention measured and reported online in real time.
extra sensory perception l research for marketing l T: 01903 753697 l brooklands house, marlborough road, lancing, west sussex, bn15 8af | research for marketing
