personality profiling

You can also gain additional, actionable insights into your audiences online. Offering visitors to your website an instant, free personality report in return for a simple 90-second test can of course be a great way to add interaction between your visitor and your brand.

However, the real value is the potential for the data gathered in the process. It adds to your insight into any traditionally defined groups and gives you the means to tune your broader messaging for increased performance. It also gives you the ability to segment and target your messages at individuals based on the most powerful of criteria; their personal motivations and personality preferences. Imagine for example, presenting your sales messages in sequential detail for some, and in top line abstractions for others; and thus producing a significant increase in reach, consideration and response overall.

extra sensory perception l research for marketing l T: 01903 753697 l brooklands house, marlborough road, lancing, west sussex, bn15 8af | research for marketing

examples of personality profiling sites created for Vax and the University of Greenwich