We are all under increased pressure to control budgets and limit expenditure to absolute essentials. Attrition rates make face-to face recruitment a high-cost, high risk and long-term recruitment method, with many charities showing year one attrition rates of between 35% and 65%.

ESP research measures and quantifies supporter values, motivations and needs. This enables us to evaluate each part of the face-to-face communication strategy, suggesting changes to process and content where necessary. When implemented these changes are a highly cost-effective way to reduce attrition rates.

To download a detailed three page case-study on how Great Ormond Street Children’s Charity improved their retention rate by 11% please complete the details below or give Glyn Parry a call on 01903 753697.