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SEO Payment by Results


* Do you want a guaranteed increase to the volume of enquiries, leads and sales that your website generates?

* Would you like your business website to naturally rise to the top of Google, Yahoo! & Bing for the keywords that best describe your products and services?

* And, what if you could do this risk-free, by employing search engine optimisation experts to work on your behalf and only paying them when you start to get results?


Perhaps in the past you have considered search engine optimisation. It could be that you have done some research and been impressed with the claims of SEO experts and companies that promise to put you at the top of the search engines. Based on that, you agree to sign-up to a contract, which gives them a secure regular income yet forces you to take a gamble, which may or may not pay off.

Our approach is a little different because we take on the risk, so you don’t have to. As an organic SEO agency that specialises in helping small businesses grow, we are confident that we can put your website on the high volume pages of Google, Yahoo! and Bing. It’s true that every SEO company will make that exact same claim; they might even back it up with some impressive results for other clients. But ultimately should it come to linking their claims to their income they suddenly become a little less confident.

We are confident that we can deliver for you. So confident in fact that we only offer our offsite SEO services on a no contract, payment on results basis. This takes all of the risk out of your decision to choose a search engine optimisation consultancy that will actually deliver on its promises. It gives you the confidence to know that whatever you pay us has been worked for and has already begun to deliver results. You can get on with running your business confident that behind the scenes we are working extremely hard on your behalf. After all we have a great incentive to make you successful, because if we don't do what we promised we don't get paid.

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66% of all target keywords optimised for clients in March 2011 using our Payment on Results search engine optimisation packages were ranked in the top 20 positions or better

Why is Pay On Results SEO so easy?


It’s practical, unintrusive and you don’t need to do a thing

ESP SEO simply gets on with the job of improving your website’s ranking. We do not need special access to your site because we do not need to start rewriting or redesigning it. We will not send you a 92-page ‘report’ that cobbles together generic techno-speak with impressive but irrelevant analysis you will never use – or want to use.

ESP SEO started when we, a couple of business people probably much like you, wanted to improve our websites’ rankings in the main search engines. As marketing people we recognised the wisdom of optimising on-site (having keywords well structured within the content) but found this provided only partial improvement. In searches for Market Research and Market Research UK the website for ESP Research (our parent company) was outside the top 10 pages. In other words – it was nowhere.

We didn’t want some consultancy to give us their opinion on what was wrong or find ways to charge a fortune reinventing our whole site or ‘work with us’ in the spare time we didn’t have. We simply wanted someone to go away and fix our rankings –with some assurance it would make a difference.

In the end, because of our marketing background we did it ourselves. That was over five years ago, and since then we have designed, maintained and optimised sites used by Sainsbury’s, Vax, AOL, Sega and The University of Greenwich.

By far the greatest and speediest improvements came from the off-site seo methods we researched, tested and developed ourselves. These alone increased the site’s Google ranking from nowhere to #10 out of 621,000,000 results in a search for Research for Marketing and to #15 out of 34,100,000 results in a search for Market Research UK - and our Yahoo ranking rose to #3.

Naturally, we still apply all of the on-site, SEO structural techniques to improve a site’s performance and its ability to engage and retain visitors. However, the easiest, quickest improvement you can make right now is to let ESP apply the off-site optimisation that makes a real practical difference.

And the beauty of it – apart from you not having to do anything or have your website turned inside-out – is that you only pay for this guaranteed seo service when we achieve the results you want.

How Payment on Results SEO starts to boost your site’s rankings

First, we agree the most appropriate and achievable keywords based on our remote analysis of your website. These will be your 'target' keywords and the ones that any payment by results are calculated on.

We then benchmark the ‘target’ keywords to see where they rank prior to the campaign and we begin our ongoing natural, organic link building. By steadily increasing the number of relevant, quality and meaningful links to your website we gradually boost your site’s rankings not just in your ‘target’ keywords searches but also in searches for related keywords that are similar and you’re not even paying for.

And because we publish a lot of articles as part of our organic link building, they themselves have a presence on the net, acting as continuous advertising for you and generating incremental leads for your business

Every month we evaluate our efforts and if necessary make changes

One month after we have started, and every month thereafter we send you a spreadsheet analysis of your ‘target’ keywords ranking on Google, Yahoo! and Bing. Should any of your ‘target’ keywords appear on their high volume (first two) pages then the spreadsheet will be accompanied by our invoice. If not then we’ll work even harder to make your website more visible in the following month.

affordable seo small business

esp SEO | small business seo | T: 01903 753697 l brooklands house, marlborough road, lancing, west sussex, bn15 8af, uk | affordable seo services

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Click on the image above to see a sample of our monthly search engine optimisation report, which also shows how our Payment on Results process works

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