research for marketing

services and products

audience research | membership development | communication analysis | training | personality profiling | fundraising

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research for marketing services

Originated by marketing practitioners, all ESP products and services exist simply to increase marketing performance

ESP audience benchmarking uses advanced techniques to identify the key information to help you engage with, persuade and retain customers

ESP membership development increases retention and value by identifying key factors, designing cost effective interventions and piloting implementation programmes

ESP communication analysis demystifies the process of creative development by quantifying the underlying structures in copy and design and comparing them with the preferences revealed in the research

ESP personality profiling extends this analysis down to an individual online visitor using the power of motivational targeting

ESP training is a response to clients asking if their teams can learn the psychological principles behind these techniques and how to apply them in everyday situations

ESP fundraising expertise has developed as major charities have been adopters of these techniques in order to increase their acquisition and retention of donors, particularly those recruited Face to Face