This training provides an introduction into the science of the structures often found in communications that tend to be more engaging and persuasive. This one day session provides an ideal foundation for anyone involved in the briefing, development or evaluation of marketing materials.
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Attendees will be introduced to principles and presuppositions of how science can be used in the objective analysis of communication. Specifically attendees will learn how to apply proven principles in order to predict the degree to which a communication is likely to engage, motivate and persuade an audience.
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In a broader context, it will provide attendees a fresh perspective on how they might perceive situations and influence others.
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In addition, specific Creative Science techniques will be applied and demonstrated using the marketing communications and the work environment relevant to the participants.

The Creative Science Introductory Training comprises of a combination of concept teaching and exercises covering the topics of:

The Foundations of Creative Science
The Communication Model
5 Principles for Success
Presuppositions of Creative Science
Keys to an Achievable Outcome

Sensory Acuity and Sub-Modalities
Observing others
Sub-Modality Checklist
Using Sub-Modalities for change
Swish Patterns